This Privacy Policy applies to GoldenLane, Inc., or its successors and assigns, as owners of www.AssetFair.com, (referred to as “we”, “us”, or “our”) and the users of this Website (referred to as “user”, “you”, or “your”). By registering with www.AssetFair.com (“Website”) you consent to the terms of this Privacy Policy.  If you do not agree with the terms of this Privacy Policy then you should not register with this Website.

Registration

In order to use this Website, you must first complete the registration form and create a user name and password.  During registration you are required to provide contact information, such as your name, address, telephone number and email address.

We are the sole owner of the information collected on this Website.  We collect personally identifiable information from users at several different points on this Website.

Memberships

If you become a member of this Website, certain personally identifiable information will be requested on the registration form. You must provide contact information (such as your name, email, and mailing address).  If you post an item or make an offer on an item on this Website you must also provide personal financial information (such as your credit card number and expiration date).  When you enter your credit card information, it is encrypted using secure socket layer technology (SSL).

Your membership information is used for billing purposes and to fulfill the terms of your membership.  If we have trouble processing a membership, we will use this information to contact you.

Communications from the Site

Special Offers and Updates
We may occasionally send you information on listings, services, special deals, or promotions.  You can sign up to receive these emails from us on our registration page.

Out of respect for your privacy, we present the option not to receive these types of communications and you may opt out of receiving this information on our registration page. 

Service-related Announcements
We will send you service-related announcements on rare occasions when it is necessary to do so.  For instance, if this Website is temporarily suspended for maintenance, we may send you an email to this effect. 

Customer Service
Based upon the personally identifiable information you provide us, we will send you a welcoming email to verify your username and password.  We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your membership.

Profile
We store information that we collect through cookies, log files, clear gifs, and/or third party sources to create a “profile” of your preferences.  We tie your personally identifiable information, or your purchasing history, to information in the profile, in order to provide tailored promotions and marketing offers and to improve the content of this Website for you. 

We share your profile in aggregate form.  However, we do not share your personally identifiable information except as described below.

Information Sharing and Disclosure

Uses of Information
We may share your personal information with our affiliates, as necessary to establish and maintain your membership.

Under certain agreements we may make segments of your personal information available to other organizations as noted below.

Other Members
Your personal information may be disclosed to third parties in the normal course of business and in the process of the barter transaction according to your wishes. 

In connection with the barter transaction, your user ID may be displayed on the Website to identify you in connection with your barter transaction or any listing on this Website.  This information will allow another user of the Website to identify you to complete the barter transaction.  However, no other confidential information will be disclosed in the barter transaction without your consent.  

Aggregate Information (non-personally identifiable)
We share aggregated demographic information about our user base with our partners and advertisers.  This information does not identify individual users.  We do not link aggregate user data with personally identifiable information. 

Personally identifiable information:
We share Personally Identifiable Information with Third Parties on a limited basis: 

a. Payment Processing. We use an outside credit card processing company to bill you for your membership. This company does not retain, share, store or use personally identifiable information for any other purposes.

b. Service Providers.  We use other third parties to provide services on this Website.  When you register, we will share your information as necessary for the third party to provide that service. 

These third parties are prohibited from using your personally identifiable information for any other purpose.

c. Legal Disclaimer.  We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site or on Asset Fair.

Log Files
As is true of most websites, we gather certain information automatically and store it in log files.  This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. 

We use this information, which does not identify individual users, to analyze trends, to administer the Website, to track users’ movements around the site and to gather demographic information about our user base as a whole.  This information may be shared with third parties only on aggregate basis, i.e. your personal details would not be identifiable in the shared data.

Cookies
A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on this Website.  We do not link the information we store in cookies to any personally identifiable information you submit while on this Website.

We use both session ID cookies and/or persistent cookies.  We use session cookies to make it easier for you to navigate our site.  A session ID cookie expires when you close you browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.

We set a persistent cookie to store your passwords, so you don’t have to enter it more than once.  Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site. 

If you reject cookies, you may still use our site, but your ability to use some areas of our site will be limited.

Third Party Advertisers
The ads appearing on this Web site are delivered to users by third party advertisers.   We share website usage information about users with reputable third parties for the purpose of targeting our Internet banner advertisements on this site.

These third parties may use cookies and clear GIFs on this site, which allow it to recognize a user's cookie when a user visits this site. The information that these third parties collect and share through this technology is not personally identifiable. 

For more information about our third-party advertiser, or to learn more about the choices available to you regarding this anonymous information, please visit the advertisers website. 

Transfer of Personal Information in the Event of Sale of AssetFair
In the event that AssetFair is sold, or transferred some of its assets to another party, your personal information could be one of the transferred assets. If your personal information is transferred, use of your personal information will remain subject to this Privacy Policy.

Links to Other Sites

This Website may contain links to other sites that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other sites. 

We encourage you to be aware when you leave our site and to read the privacy statements of each and every website that collects personally identifiable information. 

This privacy policy applies only to information collected by this Website.

Access to Personally Identifiable Information

If your personally identifiable information changes, you may correct or update it by making the change on your account information page. If you no longer desire to be a member of this Website and wish to delete or deactivate your information, please contact us at info@assetfair.com.

Security

The security of your personal information is important to us.  When you enter sensitive information (such as credit card number) on our registration or order forms, we encrypt that information using secure transport layer security (TLS) or socket layer technology (SSL).  To learn more about TLS or SSL, follow this link: http://en.wikipedia.org/wiki/Secure Sockets Layer.

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.  No method of transmission over the Internet, or method of electronic storage, is 100% secure.  Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on this Website, you can send email us at info@assetfair.com.

Business Transitions

In the event Asset Fair goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred.  By registering with our Website you consent to such a transfer.  You will be notified via email of any such change in ownership or control of your personal information.

Changes in this Privacy Statement

If we decide to change our privacy policy, we will post those changes to this privacy policy, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. 

We reserve the right to modify this privacy policy at any time, so please review it frequently.  If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Contact Us

If you have any questions or suggestions regarding our privacy policy, please contact us at info@assetfair.com.